Saturday November 5th we all gathered together to celebrate the launch of our new issue “Belt of Venus”.

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“In Roman mythology the goddess Venus, encompassed love, beauty, desire, sex, fertility, prosperity, and victory. Venus had a magical belt, whoever wore her belt had the power
to attract whoever they wanted, despite this powerful object Venus herself didn’t need its properties to be desired by others, she only used it once to be forgiven by her husband and landed it to those who needed it. The belt of Venus didn’t change your assets, it didn’t transform you, instead it highlighted and powered up your own characteristics and self confidence.
Roman theology presents Venus as the yielding, watery female principle, essential to the generation and balance of life. We got close to this character representing aspects that nowadays are still associated with the female figure. Desire, sensuality, sex are often related to the feminine world, so its the power (wether the presence or lack of it) related to them, during time those have been shaped and transformed by society’s eyes, now we take those back through our own eyes.
We claim that power, wear it, use it, share it.”
 

A special thanks to Carhartt Wip, Donnafugata, AudioXL Milano and Popseekl for making this night happening. 

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